Ducati Product Placement Pays Off

Hot on the heels of bringing you the news that Ducati was voted second only to Apple as the most memorable product placement of 2010 we bring you some evidence from our own logs of what happens when a brand resonates with consumers.

Ducati Hits the Kill Switch on the Sport Classic

Ducati appears to be looking firmly ahead and not backwards as it continues an impressive rollout of new models that began with the Streetfighter, hit top gear with the Multistrada 1200 and will soon see the controversial launch of the Diavel power cruiser when the model is debuted next month at the EICMA show in […]

Ducati Sportclassic Stars in Tron Legacy

Ducati is as trendy as Apple these days and has become de rigeur in Hollywood. A (severely) modified Ducati Hypermotard feautured in Terminator Salvation and two Ducati will appear in Wall Street 2. Now Tron Legacy is the latest to have a taste of Bologna product placement. Given the retro appeal of Tron, it is […]

Wallpaper Wednesday: Pegram Ducati Sport Classic Flat Tracker

Welcome to Wallpaper Wednesday. Every week I will post up something beautiful from the world of Ducati that you just might like to have grace your desktop. This week we have something you don’t see very often – a Ducati Sportclasic powered flat tracker.

Pegram’s Ducati Flat tracker featured in Sideburn Magazine

What does Team Foremost Ducati’s Larry Pegram do when he isn’t winning AMA American Superbike races? He hustles a very trick Ducati Flat Tracker around the 1/2 miles. Amazingly the bike started off as a Ducati Sportclassic even competing with the original frame for a time. The bike is featured in the latest issue of […]

And Then There Was One: Ducati Sportclassic Range On the Way Out

Launched in 2005 to great acclaim, the Ducati Sportclassic range brought a new kind of air-cooled, 2-valve simplicity to the model lineup. The fact that it was dressed in 1970’s replica bodywork that evoked the original 750 Supersport was just icing on the cake. Even the Pirelli Phantom tires had the trademark old style tread […]

Touring Sport Ducati Take Moto-GT2 Championship at Daytona 8-Hour

Touring Sport Ducshop Ducati won their third consecutive Moto-GT2 Championship at the season finale AMA Pro SunTrust 8-hour endurance race at Daytona International Speedway yesterday on the # 77 Ducati PS1000LE. The team’s other PS1000LE (#38) finished third in the class, while its Ducati 848 scored third in the Moto-GT1 class.

Touring Sport Ducati Hoping for Championship Victory at Daytona 8-Hour

The final round of the AMA Pro SunTrust Moto-GT championship ends with a formidable 8-hour endurance race at Daytona International Speedway this weekend, and the Touring Sport Ducshop Ducati hopes to be an equally formidable force with three bikes, nine riders and a championship crown within their grasp.

Larry Pegram Just Missed the Indy Mile Final on Ducati Flat Tracker

Team Foremost Ducati’s Larry Pegram took to the dirt once again at the Indianapolis Mile race on August 29th choosing a Ducati powered flat tracker to take on the ubiquitous Harley’s. Pegram narrowly missed the final after some bad luck in the heats.

Touring Sport Ducati Crashes Out in New Jersey

Current championship leaders Touring Sport Ducshop Ducati crashed their No. 77 PS1000LE out of the AMA Pro SunTrust Moto-GT championship’s penultimate round at New Jersey Motorsports park, hindering their championship lead.