Okay, so there aren’t actually 20 movies about Ducati but the Bologna bullets have sure had more than their fair share of product placement in Hollywood productions. In 2010 the discontinued Ducati SportClassic made a big splash for Ducati in Tron Legacy but there are at least 19 more movies where a Ducati graces the [...]
Hot on the heels of bringing you the news that Ducati was voted second only to Apple as the most memorable product placement of 2010 we bring you some evidence from our own logs of what happens when a brand resonates with consumers.
A series of advertising industry Product Placement Awards have highlighted the increasing use of Ducati motorcycles in major feature films in 2010. In addition to featuring in 4 hit movies, Ducati was voted second only to Apple as the most memorable product placement of 2010.
I am Number 4 opened in the USA last Friday making it the latest Hollywood production to feature a Ducati. This time an its an 848 Superbike.
A skilled photoshop wizard has imagined this Ducati Light cycle, as inspired by the Tron Legacy movie. Note that it comes complete with a visible oil filter (on a light cycle!) and a magnesium side cover stamped with Ducati. A Ducati light cycle won’t be in the movie but a now discontinued Sport Classic 1000 [...]
Ducati seems to be in just about every movie these days, and we know Tom Cruise is a Ducati fan so what’s the big deal? Cruise and the Ducati Hypermotard feature in the recently released Knight and Day but take a close look at the photo above and you’ll notice it isn’t really a Ducati [...]
I’ve noticed something lately. More and more of the folks I know who own Ducatis also tend to have a similar deeply committed financial relationship with products from Apple. Why? Because Ducati is in many ways just like Apple. Let me give you 5 of them after the jump.
Ducati is as trendy as Apple these days and has become de rigeur in Hollywood. A (severely) modified Ducati Hypermotard feautured in Terminator Salvation and two Ducati will appear in Wall Street 2. Now Tron Legacy is the latest to have a taste of Bologna product placement. Given the retro appeal of Tron, it is [...]
As Wall Street 2: Money Never Sleeps moves closer to release this April, more details of Ducati involvement in the sequel to the famous Wall Street have been revealed in the theatrical trailer. A Ducati Streetfighter S and Ducati Desmosedici both feature in the movie along with the US made MotoCzysz.
Movie star, motorcycle fan and card carrying Scientology nut, Tom Cruise, was caught recently taking his Ducati Desmosedici RR out for a spin. Cruise was reputably the first American to receive the über Ducati in 2008.
