2011 Ducati 1198SP Video from Intermot

Following the leaked photo of the new 2011 Ducati 1198SP from the Intermot show, there is now video available of the new bike. The video shows the black bike with a silver stripe down the aluminum tank. The spec, in addition to the tank, reportedly includes a slipper clutch, Ohlins TTX shock and quick shifter.

2011 Ducati 1198SP Leak from Intermot Show

A photo of the 2011 Ducati 1198SP was snapped and released just a day before the 2010 Intermot show kicks off for the press. Reportedly the bike will be priced close to the current 1198S but adds the aluminum tank from the Corse SE model (not so relevant with Ducati pulling its factory World Superbike [...]

Ducati Superbike Collides with 4 Wheels to Produce the Spartan

Imagine taking a Ducati 1198 Superbike engine, mid mounting it in a tubular space frame track car chassis and wrapping the whole thing up in 4 wheeled carbon fiber bodywork so delicious you want to lick it. Congratulations, you just imagined the Spartan V.

Xerox Features Ducati 1198 in New Ad Campaign

Xerox has launched a global marketing campaign designed to show how the company helps iconic brands like Ducati with business process and document management. Xerox is the major sponsor of the Ducati’s factory World Superbike effort which rather ironically will not continue next year.

New Ducati Promotion for the Fall

3.99% financing or up to $1,500.00 in store credit. Ducati has announced the “Fall Opportunity,” a sales promotion oriented towards the Ducati Superbike and Monster product ranges. Running September 1st through November 30th, prospective owners have the choice of 3.99% APR Financing or up to $1500 in store credit at their local Ducati dealership with [...]

Casey Stoner Tribute Ducati 1198S Special

We were doubly impressed when Casey Stoner won at his home MotoGP on the Ducati Desmosedici GP9 last year at Phillip Island, Australia. Not only was the victory an emphatic one after his absence from competition due to what later was realized to be lactose intolerance, he did it in style with a special white [...]

Epic Fail for Armani Exchange Ducati Ad

Armani Exchange has launched a new 3-D Ad campaign for their fall 2010 collection that prominently stars a black Ducati 1198S in addition to suitably gorgeous male and female models. There is just one problem. No-one told Armani that the throttle on a Ducati (and every modern motorcycle) is on the right, not the left!?

Ambitious Plan for Ducati 1198 Based Superbike Revealed

With the launch of the Ducati 1098 (and now the 1198) the company reversed its Superbike slide that befell it as a result of the controversially styled 999 range. The result is great success but many more Ducati Superbikes around than ever before which has blunted their exclusivity. In addition the styling is safe after [...]

What if the 2011 Ducati 1198 Looked Like This? [UPDATED]

UPDATE. The photo of the design study has been removed. Ducati is expected to introduce a substantially updated premier Superbike model for the 2011 model year given that the 4 year old 1098 / 1198 design is starting to struggle in the World Superbike arena. We don’t know what it will look like but this [...]

Ducati to Trellis Frame – Ciao

Ducati Planning Short Stroke Monocoque Chassis Superbike for 2011? An article appearing in an Italian newspaper has appeared on a Ducati forum claiming that the company plans to introduce a Ducati with an extremely short stroke 1198cc V-twin mounted in an aluminum monocoque frame inspired by the Ducati Desmosedici GP10 for the 2011 season.