The Ducati 1199 Panigale may have cast aside much of what was traditionally considered de rigeur for the Bologna brand but it hasn’t exactly impeded sales.
Ducati reports they have sold over 7,500 Panigales, despite initial commentator fears that the failure of the monocoque chassis concept in MotoGP may have rubbed off on the V-twin Superbike.
Despite a motorcycle market in downward trend, the 1199 Panigale has performed as well in the showroom as it has on the road and track, with a total of over 7,500 motorcycles sold during 2012.
The difficult market and depressed world economy has done little to slow Ducati as it continues to expand and improve in terms of market share and output and sales volumes, confirming the security of the company and providing an improved structure and organisation ready to face the coming years with more confidence than ever before.
For 2013, the new 1199 Panigale R will extend the family of models even further, the exclusive flagship of the range representing the machine specially developed with enhanced technical specification by Ducati Corse for World Superbike competition.
Source: Edited Ducati Corse