Ducati made an appearance during Apple’s special event where the Cupertino company revealed the expected iPhone 5. Apple showed an iPad app that Ducati dealers can use to configure motorcycles for their customers complete with official aftermarket accessories from partners like Termignoni.
Apple has highlighted Ducati before. Apart from a North American base in Cupertino, the Apple and Ducati companies have shared a recent excellence in product placement. Indeed, Apple even included some Ducati content in its software. If you choose the ‘Showroom’ theme in Keynote, Apple’s presentation software, you will see a Ducati 1098S with some tasty mods as an image placeholder.
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