Audi CEO Says Willkommen to Ducati

Audi and Ducati

Mr. Rupert Stadler, CEO of AUDI AG, accompanied by Mr.Thomas Sigi, responsible for AUDI AG Human Resources, visited the Ducati factory in Borgo Panigale , Bologna, Italy today, received by Ducati’s President and CEO, Gabriele Del Torchio and Ducati Management. Mr. Stadler addressed the entire Ducati workforce of approximately 1,000 people with a motivational speech that underlined Audi’s passion for the iconic Italian motorcycle manufacturer.

Mr Stadler emphasized the iconic history of Ducati in his remarks and tried to draw a connection between the premium car manufacturer and the Bologna concern even if that connection remains somewhat elusive to many market analysts.

“What is true in every romance also applies to two companies – a good start is half the battle,” said Mr. Stadler from a special stage built inside the Ducati factory. “You’ve probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that’s only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We’re impressed by these achievements.”

After antitrust clearance, Ducati will officially become a part of Audi within days.

“There are many joint opportunities with high-performance engines, light-weight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of ‘ups’ and ‘downs’, can now benefit from being part of one big family – the Volkswagen Group. I am very pleased to report that the antitrust authorities approved the deal at the beginning of July and that eliminated the final obstacle en route to the start of our shared future. Ducati will officially be part of the Audi family by next week!”

The Audi CEO’s final remarks are undoubtedly what the audience and ducatisti want to hear but are often part of the opening wooing speech of new owners.  Only time will tell if the words ring true.

“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds. Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati.”

Source: Edited Ducati Release

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3 Responses to “Audi CEO Says Willkommen to Ducati”

  1. George Villar on July 13th, 2012 at 8:50 am


    George Villar

  2. If you look at the picture. It is quite interesting.

    Ducati CEO Audi Suits
    Beeming smile No smiling
    Big red tie Small slightly dull coloured ties
    Blue suit Grey
    No glasses Glasses
    Holding arms No contact

    “Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living”

    Audi stands for forward with technology.

    Fiat should have bought them. Red will be banned from the colour range.

  3. The Germans are cold people in general. Not passionate and loving. Just like the Russians.