Audi to Announce Ducati Acquisition This Week?

Ducati Multistrada with 750SS 998FE and 1098vw 1 4 tsi twincharger engine of the year 2009 img 1 Audi to Announce Ducati Acquisition This Week?

The awaited announcement that VW owned Audi is to acquire Ducati could come as early as this Wednesday according to sources cited by Reuters who claim to be familiar with the matter. The announcement would coincide with the expiration of an exclusive period of due diligence.

The announcement could come just a day before VW’s shareholder meeting in Hamburg this Thursday.  If the deal goes ahead, Ducati will become the 12th brand in the VW stable, a number that chairman Ferdinand Piech has long argued was the right number for the German automaker.

Although much is said to be made of Ducatis expertise in light, small engines, Ducati News Today believes there is little that VW group could learn from Bologna that would have automotive applications.  One only has to look at the direct injection, twin charger power plants the company already has to know that it is already a leader in modern petrol engine technology.  It is hard to see what desmodromic V-twins can add to the equation.

With little obvious synergies it may just come down to plain desire.  Reportedly a banker has noted “If Piech wants it, he will get it”. There have been conflicting reports over whether Audi is to buy the entire company or only a majority shareholding.  In addition the price has been reported as €750 or €850 million including a debt load of ~€800 million.  Despite Ducatis expansion of market share in recent years due to the introduction of models in new segments such as the Multistrada 1200 and Diavel, this may have come at the cost of a significant increase in debt load.

Source: Reuters

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2 Responses to “Audi to Announce Ducati Acquisition This Week?”

  1. Both brands have good aspirational values. There will be a good cross-over of brand values between both.

    Audi/VAG can also bring a lot of process/technology into Ducati. Look at what they’ve done with Lamboghini.

    Bring on 2WD ?? :)

  2. Let’s wait and see if the AMG-Mercedes DUCATI Diavel is the first model to go on the chopping block…. Maybe we will see a VW Turbo Beetle/Panigale 1199 Special Edition soon. (Hopefully not ever).