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North America Surpasses Italy as Ducatis Dominant Market

Ducati Diavel North America Surpasses Italy as Ducatis Dominant Market

Ducati North America has announced 2011 motorcycle sales growth of 43 percent compared to 2010 and a record market share in all of it’s territories: US, Canada and Mexico. This result established North America as Ducati’s number one market for the first time ever.

Ducati’s growth was fueled by an expanding product line-up, including the award-winning Diavel and Multistrada. Voted “Best Cruiser of 2011” by several motorcycle magazines, the Diavel accomplishes its goal of capturing and attracting new customers to the brand. The Multistrada, voted “Best Open Street Bike” by Cycle World for the second year in a row, continues to prove its adventure touring capabilities with the successful completion of the historical La Carrera Panamericana race in Mexico along with its second win of the Pikes Peak International Hill Climb.

“Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, Chief Executive Officer of Ducati North America. “This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

In 2012, Ducati will refocus its efforts in the sportbike category with the first customer deliveries of the brand’s newest flagship Superbike, the Ducati 1199 Panigale and the 848EVO Corse Special Edition. New additions to the Ducati line-up also include the Diavel AMG, the recently announced Diavel Cromo, as well as the highly anticipated Streetfighter 848.

Source: Ducati North America

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This entry was posted on Thursday, January 26th, 2012 at 2:00 am and is filed under Ducati Company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “North America Surpasses Italy as Ducatis Dominant Market”

  1. So if the USA is the premier market for the Ducati brand, why didn’t they allow anyone to sit on the 1199S Panigale at the New York bike show? What a joke!!! I think that if you have a new 1199 on order with a dealer – you must be allowed to sit on the bike for ergos… I have one on order, but if the North American market is the best $$$ market for DUCATI SpA, then TREAT US LIKE IT!!!!!!!!!!!!

    Think I got my point across.

    George Villar

  2. after many many years, it seems that Ducati’s strategy has paid off : with the US as their main market, and a diversification of their product range, Ducati has truly become one of the A-brands in worldwide motorcycle manufacturing. This can only improve product quality and company stability

    FeM :)

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