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Ducati Opens Lifestyle Store

DucatiShop Fiumicino 2 thumb Ducati Opens Lifestyle StoreCommensurate with the recent surge in its brand equity, Ducati has opened a lifestyle store in Rome’s main airport, Fiumicino. Similar conceptually to the Ferrari store in Milan Malpensa, punters get the chance to buy nice, expensive swag whilst they pass the time waiting for their flight. I wonder what the duty free price on a Ducati Desmosedici is?

Source: Motoblog via Bikes in the Fast Lane


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This entry was posted on Friday, July 1st, 2011 at 2:00 am and is filed under Ducati Company, News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Ducati Opens Lifestyle Store”

  1. I just got back from Italy on Saturday.
    As if I didn’t buy enough Ducati stuff at Mugello or the Ducati Museum or the Ducati Caffe in Rome, imagine my luck that we happened to be flying out of concourse G at Fiumicino. So, I picked up a last-minute Ducati belt and a magnet for my refrigerator.