Ducati has finally got onto the Apple iOS bandwagon and released their own App for the iPhone just in time for the start of the 2011 MotoGP World Championship. It is free and offers news, calendar, results and wallpapers and videos of current models.
With the recent tragedy of the record busting earthquake. consequent tsunami and resultant overwhelming devastation in Japan transfixing the globe, two motorcyclists and industry employees, Greg Hatton and Jon Bekefy, have decided to take action. The pair have set up a charity, MotoForJapan. Every dollar donated through MotoForJapan will go directly toward funding the Red [...]
So the commercial featuring Keira Knightley, face of Chanel’s Coco Mademoiselle perfume on a Ducati is about to lob, so it only makes sense in this age of viral marketing to release a teaser about it (yawn). Keira talks about how the commercial features a ‘Chanel Superwoman’. Clearly such a woman doesn’t ride a bike [...]
Hot on the heels of bringing you the news that Ducati was voted second only to Apple as the most memorable product placement of 2010 we bring you some evidence from our own logs of what happens when a brand resonates with consumers.
The factory Ducati squad ended the second day of testing at Losail, Qatar with little to show for it on the surface. Nicky Hayden finished 9th fastest but still a second off the Honda pace whilst Valentino Rossi suffered the ignominy of managing only 13th fastest and slowest of all the Ducatis save for rookie [...]
Almost as soon as it was announced that Valentino Rossi was to join Ducati’s MotoGP team there was speculation that he could turn up at a World Superbike event just to throw the cat amongst the pigeons. Now after testing a Ducati 1198R Superbike earlier this year and indicating his interest in a wild card [...]
Ducati may be having a disaster of a pre-season as the MotoGP team struggles with a recalcitrant Desmosedici GP11 and an unfit Rossi, but Valentino and Nicky Hayden sure look fast on their Bologna bullets even if it is not so much in actuality just at the moment. Electricity and Gas producer Enel is one [...]
Valentino Rossi concluded the first day of the final MotoGP test at the Losail circuit in Qatar as fastest Ducati and three quarters of a second off the fastest of the HRC Hondas, this time in the hands of Dani Pedrosa. Rossi also survived his first Ducati crash without incident.
34 years after Cook Neilson won the AMA Superbike race at Daytona, Ducati has finally won the big race that has eluded it. Jason DiSalvo and Team Latus Motors Racing took the new Ducati 848EVO to victory in yesterday’s Daytona 200- the bike’s first professional road race.
Team Latus Motor’s Jason DiSalvo slotted in his Ducati 848EVO at the front of the Daytona Sportbike field during final qualifying like he had for most of practice at Daytona today, lapping far faster than his competitors for all but the very last lap when Jake Zemke’s Yamaha R6 dropped into the 1:49′s to take [...]
