Ducati capitalized on the star power of their MotoGP racer Nicky Hayden when they introduced the new Ducati / AMG partnership during a press conference at the LA autoshow. After showing a AMG / Ducati Diavel video to the press at the event, Nicky rode a Diavel onto the stage and performed a brief burnout for the crowd. Check out both videos after the jump.
The first visible results of the cooperation between Ducati and AMG will be joint marketing and sponsoring activities. AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011, for example. During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG high-performance cars at events.