Xerox has launched a global marketing campaign designed to show how the company helps iconic brands like Ducati with business process and document management. Xerox is the major sponsor of the Ducati’s factory World Superbike effort which rather ironically will not continue next year.
Ducati’s brave decision to continue its investment in new product development during the global recession appears to be paying off. Ducati North America reported a 24% increase in sales for the month of August, a significant growth in a declining market for the second month in a row.
Chris Wilson doesn’t collect stamps, he collects factory race motorcycles, like Freddie Spencer’s 1983 Honda NS500R triple and Kork Ballington’s Kawasaki KR500. He also has Loris Capirossi’s 2003 Ducati Desmosedici GP3.
Nicky Hayden fans have a rare chance to buy a piece of memorabilia. Hayden’s famous 69 plate is up for grabs as displayed on the Lloyd Brothers Motorsports / Pegram Racing Ducati flat track racer that Nicky did exhibition laps on at the 2010 Indy Mile race. Nicky returned to his flat track roots for [...]
While Ducastisti all over the world debate the merits or otherwise of Ducati producing a power cruiser which is claimed to be named the Diavel, in Germany clever and capable minds have already produced something similar in concept. Diavel meet the DucChopper!
Fast forward to the end of 2011. Valentino Rossi has completed his first season with Ducati on the last of the 800cc Desmosedici’s. Has he won some races? Probably. The championship? Possibly. Whatever the result it will be the last time the world sees a 800cc Ducati racer since MotoGP will revert back to 1,000cc [...]
English Actress Keira Knightley of Pirates of the Caribbean fame is also the face of Chanel’s Coco Mademoiselle perfume. She has been snapped filming a new TV commercial for the French company in Paris where she is shown astride a 1970′s Ducati 750 Sport painted a shade of hideous beige.
Dispelling the Myths In a series of 3 posts, Ducati News Today will examine the reasons for Ducati’s surprise announcement that will withdraw from factory participation in World Superbikes at the end of the year. This is Part 1 where we dispel the myths. There are 3 Popular Reasons Why Ducati is Leaving World Superbikes [...]
Before Ducati announced they had signed Valentino Rossi to their MotoGP effort for 2011 and before Ducati announced they were leaving World Superbikes next year, it seems the pair were already aligned on at least one issue. First Rossi and now Ducati themselves have gone on record claiming that Superbikes have now drifted too far [...]
Ducati’s Divael Performance Cruiser has been caught by the ducatirazzi once again and this time the bike is on its side after a collision with a car.
