Multistrada 1200 Helps Ducati Buck the Sales Trend
Strong demand for the new Ducati Multistrada 1200 has, in part, fueled growth for Ducati North America in all 3 countries. July saw a 7.5% increase in sales in stark contrast to a continuing decline in the overall motorcycle market.
Motorcycling season is in full swing and Ducati is delighted to report a 7.5% July sales increase over last year in all three North American countries. In the United States alone, Ducati captured a 4.75% increase over July 2009. This is a welcome result for the company in light of continued industry decline.
Ducati’s sales success can be attributed to a number of factors, most notably its strong new product lineup. Demand for the Multistrada 1200 continues to exceed supply — with several colors and packages sold out before arrival stateside. July also marked the arrival of the new Monster 796, a formidable package of lightweight power and agility for $9,995.
Further sales strength was found via Ducati’s ‘Unleash the Red’ promotion, the most comprehensive and attractive promotion Ducati has offered to date. Until August 31st customers can choose between competitive finance rates and generous in-store credit with the purchase of specific new Ducati models.
August will mark the arrival of the recently announced new 848EVO Superbike, which brings significant performance improvements without a price increase. The ‘Unleash the Red’ promotion and continued arrivals of the new Multistrada 1200 are already ensuring that August will be a repeat of July’s strong sales performance.
Source: Ducati North America
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