Ducati Gains Marketshare as Sales Drop 18% in 2009
The best news for many companies lately is that 2009 is over. However strong brands and businesses can often take advantage of tough economic conditions to build market share even as sales decline, whilst weaker competitors are forced to batten down the hatches. Claudio Domencali, General Manager of Ducati Motor has confirmed that this was the case for Ducati which saw sales drop at a much lower rate than the competition.
Ducati had a difficult year in 2009 with sales declining 18% but this was nothing compared to the 30% drop in the total motorcycle market. This allowed Ducati to grow to its largest share of the market.
“The motorcycle market had a big decline in 2009, the market declined by over 30 percent, a very heavy, difficult amount. But our company managed very well and we dropped ‘only’ 18 percent.” explained Domencali.
The company did well to control costs and thus continue the development and introduction of key models such as the recently announced 2010 Ducati Multistrada 1200. In fact the company did not eliminate the development of any new models during the hard days of 2009. Last year the company curtailed executive pay and cut production.
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