Ducati Market Share Moving on Up
Ducati North America is claiming that it’s market share has grown during the first quarter of 2009 despite the tough economic environment and the tight credit market. The company says it has more than 10% of the key Sport and Streetbike sales in 20 of the top metropolitan markets in the USA.
This news comes on the back of news that Ducati dealerships ranked highest in the Pied Piper Group Prospect Satisfaction survey whereby mystery shoppers report on their experience of shopping the various manufacturers dealers around the country.
“Ducati has come a long way in the last couple of years,” said Michael Lock CEO of Ducati North America. “We have introduced business improvements, developed market leading bikes, dominated international road racing and are very focused on the needs of our growing customer base. All of these factors have greatly contributed to our growing sales and market share success across the U.S.”
Aside from the more than 10% of key segments in major metro markets, the Ducati brand now captures 5.8% of sales of the market segments it competes in nationwide. The markets Ducati lists as key don’t include Atlanta, Georgia, the editors home city. Ducati is on a roll at the moment with the recent release of the highly anticipated Streetfighter completing the trio of good news.
Are you a new convert to Ducati? Let me know what model you purchased in the comments.
Metropolitan Markets where Ducati holds >10% Marketshare
Ashville, NC
Boston, MA
Buffalo, NY
Denver, CO
Honolulu, HI
Kansas City, KS
Los Angeles, CA
Miami, FL
Milwaukee, WI
Monterey Bay, CA
New York City, NY
Oklahoma City, OK
Omaha, NE
Orange County, CA
Phoenix, AZ
Portland, OR
San Francisco, CA
San Jose, CA
Santa Barbara, CA
Washington, D.C
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